Print, Please! Out with the Snap, In with the Scale
From garage inventory to global reach, how Printify's fresh identity is pointing up and to the right—literally.
Welcome to On-brand by Brandfetch—the weekly scoop on the most intriguing rebrands, brand evolutions, and fresh identities shaping your favorite products.
🖨️ How It All Began (Hint: In a Garage)
It all started with a pile of unsold iPad sleeves in a mom's garage.
Back in 2015, Printify's co-founder James Berdigans learned the hard way that bulk inventory and small businesses don't always mix. That realization became the seed of something much bigger: a print-on-demand platform where creators could sell without the risk. No stockpiles, no warehouses, no upfront costs. Just ideas turned into products, one order at a time.
Fast forward to today, and Printify—now merged with Printful—has shipped over 150 million orders to more than 190 countries (yes, even Antarctica). But as the company scaled, so did the need for a brand that could grow with it.
"We weren’t just redesigning a logo," said David Hooker, Brand Director at Printify and Printful. "We were redefining the story."
📈 Building for Growth
Two years in the making, Printify's rebrand wasn't a response to the merger—though the timing was uncanny. It was a deeper, long-overdue identity check.
The brand had outgrown its snap-finger icon and bright green aesthetic. As David explained, merchants didn't even notice the old logo. "We wanted something that tells a stronger, more meaningful story."
What emerged was a visual identity rooted in what customers truly value: freedom. Time freedom. Career freedom. Financial freedom.
Every slope in the new typography angles upward and to the right—a visual metaphor for growth. Even the coin stacks and illustrations across the site echo that same motion.
🔊 Why This Rebrand Matters
Printify isn’t just for Etsy sellers or side hustlers. It's infrastructure for modern entrepreneurship. And now, with Printful’s production power added to the mix, the brand is poised to deliver more value, more reliability, and more ways for merchants to scale.
The rebrand sharpens Printify's focus on its core audience—those who want to build something of their own, in their own way.
That's where the new slogan comes in: Make It Your Way.
It’s not just a tagline. It’s a north star.
"You have to accept that perfection doesn’t exist. Just do what you can to get as close as possible and be relentless,"
— David Hooker, Brand Director at Printify & Printful
Which, honestly, sounds like solid advice for branding, business, and maybe even life.
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See you next week!
From your friends at Brandfetch 👋