Many brands pay tribute to their history, stakeholders, and offers when they rebrand. Paysera, in addition to keeping those factors in mind during their rebrand, also had another factor in focus: their clients.The company's Head of Marketing & PR, Justina Šidlauskienė, shared: Reflecting the importance of listening to our clients and being there for them right here, right now – that's how the idea for the chat bubble and location pin was born. They were able to craft a logo that puts their client relationship at the forefront while rebranding into a new brand identity and system that can work with any size and setting.While Paysera made a big change, rebrands don't have to be radically different from past identities. This week's other rebrand stories feature Bon Appétit and PayPal who made small but impactful changes to their well-known logos.Read more about recent design stories below!